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. >> like a 2010 election? >> the debt ceiling site. there were obviously thought given to this. >> that is one everybody -- jim was putting the mechanisms in place. he was putting mechanisms in place and we were doing girly things that had to be done. everyone was very focused. at least on a message side. it was a line of demarcation, the debt ceiling numbers weren't as bad as they were throughout the whole presidency. the rumors were swirling around and our folks were nervous. it was clear that we were now in a situation where we have to fight. so there were artier mechanical things that have to be done. one of the things that we knew is that they were going to have the big primary and we would have time to put things in motion. >> genin larry, can you talk abt the program? >> well, i was at the dnc. so a lot of the work we did there was building the foundation of what we knew would come for the reelection. while it wasn't a permanent campaign, there were a lot of things that were under the radar. building on some of the internal polling that we didn't, really honing the strat
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